Richard Carman Borden 1900 - ?
Richard Carman Borden received his BS from Colgate University in 1920 and his Masters degree from New York University in 1924. Following his graduation, he became the director of the Speech Clinic and Associate Professor and Chair in the Department of Public Speaking at New York University.
Borden was a popular speaker and sales trainer, as well as an author of books on selling and public speaking.
In 1925 Borden and Alvin Clayton Busse published a textbook on speech correction.
Borden and Busse were among the 25 charter members of ASHA, a group that, in 1925, declared itself the American Speech Correction Association.
Writings of and by Richard Borden, arranged chronologically
Borden, R. & Busse, A. (1925) Speech correction. Crofts.
Borden, R. & Busse, A. (1926) How to win a sales argument. Harper and Brothers.
Borden, R. (1930). The new public speaking as listeners like it. Harper and Brothers
Borden, R.(1935). How to make a speech that listeners like. Economics Press.
Borden, R. & Busse, A. (1936). How to sell. Harper and Brothers.
Borden, R. (1938). How to deliver a sales presentation. Harper and Brothers.
Borden, R. (1938). Public speaking—as listeners like it! Harper and Brothers.
Borden, R. (1953). Overcoming objections. Dartnell.
Borden, R. (1955). Presenting your sales case convincingly.
Borden, R. (1957). Closing the sale. Dartnell
Borden, R. (1959) Presenting your sales case convincingly. Dartnell.
Borden, R. (1961). How to prevent objections in selling. Dartnell.
Borden, R. (1965) Autopsy of a lost sale. Dartnell.
Borden, R. (1969). Developing your sales personality. (Pamphlet) Dartnell.