Unit 1: What is Ethics?

Photo: Colleen Hayes / NBC.
If someone is obeying the law, does that mean they also being ethical? Or are the demands of ethics different from those of the law? How exactly are these things related? In this module, we consider some important differences between law and ethics. We will also examine how the Johnson & Johnson corporation responded to major crisis in the 1980s.
We have 3 main learning outcomes for this module. By the end of it, you will be able to…
- Distinguish several ways in which ethics is different from the law,
- Describe how Johnson & Johnson responded to the Chicago Tylenol murders in 1982, and
- Reflect on why you may be expected to go above and beyond what the law requires from you.
Read & Annotate This:
If It’s Legal, It’s Ethical… Right? ![]() |
Context
One common assumption about ethics is that the morally right thing to do is simply whatever the law says it is. This attitude is especially common in business. However, the article by Bruce Weinstein (2007) suggests that not only are ethics and the law different, but also that we routinely expect people to go beyond merely obeying the law when being ethical.
As part of his argument, Weinstein talks about the actions of the Johnson & Johnson corporation during a crisis in 1982. This is why I have included (in the optional “Curious for More?” section below) a newspaper article written by Carl Cannon (1983) that provides greater context about what exactly happened in the wake of the Chicago Tylenol murders.
Optional Material
Remember that while I may discuss optional material, you are not required to do it for yourself. So, in this case, you do not have to read Carl Cannon’s article. When it comes to anything that is optional, you are only responsible for what I actually cover in my lecture videos. However, I do encourage you to explore this module’s “Curious for More?” section and dig even deeper into this topic!
Reading Questions
As you read, keep these questions in mind:
- Bruce Weinstein claims ethics different from the law. Why?
- Why obey the law? Why live according to ethics?
- Weinstein presents several examples of practices that are unethical but were once legal. What are these? Can you think of something that is currently legal but also seems unethical?
- One possibility that Weinstein does not consider is whether something could be ethical but illegal. Do you think this is possible? If so, can you provide an example? If not, why not?
- Weinstein mentions that in 1982, seven people in Chicago died from poisoned Tylenol capsules. How did Johnson & Johnson, the makers of Tylenol, respond to this crisis? Does Weinstein believe this was effective response? Why or why not?
- Why does Weinstein believe that the actions of Johnson & Johnson demonstrate how businesses should strive to go beyond merely what the law requires and be ethical?
Although I strongly suggest that you write out brief answers to these questions, you do not have to turn in written responses. You do, however, need to be prepared to answer questions like these on module quizzes and the unit exams.
References
Weinstein, B. (2007, October 15). If it’s legal, it’s ethical… right? Bloomberg Businessweek. http://www.bloomberg.com/news/articles/2007-10-15/if-its-legal-its-ethical-right-businessweek-business-news-stock-market-and-financial-advice
Cannon, C. (1983, September 25). Tylenol’s rebound. The Los Angeles Times [Part V: Business], 1, 16.
Watch This:
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Do This:
Module 2 Quiz ![]() Due: September 2 |
Curious for More? (Optional)
Tylenol’s Rebound ![]() |