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Pathfinder: Graphic Design - Lockwood Library Guide to Locating Information about Graphic Design
The purpose of this pathfinder is to provide a starting point in locating quality information and useful resources for those who would like to learn the fundamentals of graphic design.
What is Graphic Design?
Graphic design is a the art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colors—to convey a message to an audience. Sometimes graphic design is called "visual communications," a term that emphasizes its function of giving form—e.g., the design of a book, advertisement, logo, or Web site—to information.

(Source: Meggs, Philip B. "Graphic Design." Encyclopædia Britannica. 2007. Encyclopædia Britannica Online. UB Libraries, Buffalo, NY. 21 Oct. 2007 <http://ublib.buffalo.edu/libraries/e-resources/eb.html>.)

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Seminal Works

A History of Graphic Design. Meggs, Philip B. ©1998.
Z246 .M43 1998

Design Literacy : Understanding Graphic Design. Heller, Steven. ©1997.
NC998 .H45 1997

The Medium is The Massage. McLuhan, Marshall. 1967.
P90 .M258 1967A

Looking Closer : Critical Writings on Graphic Design. Beirut, Michael, et al. ©1994.
NC730 L6 1994

The Elements of Graphic Design : Space, Unity, Page Architecture, and Type. White, Alex. ©2002.
Z246 .W56 2002

The Elements of Typographic Style. Bringhurst, Robert. ©1992.
Z246 .B74 1992

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LC Subject Headings

The following Library of Congress (LC) subject headings are helpful when searching the UB Libraries BISON Catalog:

Graphic design (Typography)
Graphic arts
Commercial art
Visual communication
Communication in design

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Call Numbers

To browse in the book or reference collections for titles focusing on Graphic Design look for LC call numbers within the ranges listed below. Please note that some of the books may be found in the oversize section of the 3rd floor Lockwood Library.

NC730, NC845
Graphic arts & design techniques
Commercial art and advertising art
NK1505, NK1510
Design & communication in design
Visual communication
Z244.5, Z246
History of graphic design and print/typography

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Encyclopedias and Handbooks

"Graphic Design." The New Encyclopaedia Britannica: Macropedia. 15th ed. ©2007. pp 160-168.
Reference: AE5 .E363 2007 v.20

World Graphic Design : Contemporary Graphics from Africa, the Far East, Latin America and the Middle East. Caban, Geoffrey. 2004.
NC997.A5 C33 2004

Who's Who in Graphic Arts : An Illustrated World Review of the Leading Contemporary Graphic and Typographic Designers, Illustrators and Cartoonists; with a Short Illustrated History of the Graphic Arts. Amstutz, Walter, ed. 1982.
Reference: NC997 .W46 1982

Pocket Pal: A Graphic Arts Production Handbook. International Paper, Co. 1979.
Z244.3 .I58 1979

The New Typography : a Handbook for Modern Designers. Tschichold, Jan. ©1995.
Z116 .T7513 1995

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Design. Clio Press, ©1984.
Z5956.D5 D47 1984

Graphic Design: A Concise History. Hollis, Richard. ©1994.
NC998 .H65 1994

The Education of A Graphic Designer. Heller, Steven, ed. ©1998.
NC590 .E38 1998

Becoming a Graphic Designer: A Guide to Careers in Design. Heller, Steven. ©2002.
NC1001 .H45 2002

Design Issues : How Graphic Design Informs Society. Holland, DK, ed. ©2001.
NC997 .D448 2001

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Abstracts and Indexes

Graphic Arts Abstracts. Pittsburgh, Pa. : Graphic Arts Technical Foundation, 1968-.
Reference: NE1 .G72

Art Abstracts. WilsonWeb. UB Libraries, Buffalo, NY.

Art Index Retrospective. WilsonWeb. UB Libraries, Buffalo, NY.

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Communication Arts. Bi-monthly. Coyne & Blanchard, Inc., 1969-.
Per NC997 .A1 C2

Journal of the American Institute of Graphic Arts. Quarterly. American Institute of Graphic Arts, 1965-.
Per NC997 .A1 A43

Art Direction. Monthly. Advertising Trade Publications, Inc., 1956-1995.
Per NC997 A1 A684

Design Annual. Annually. Graphis Inc., 1998-.
NC997 .A1 G73

Eye. Quarterly. Eye Magazine, 1984-.
Per N1 .E93

For more periodicals on this topic, a search for the following subject headings in the UB Libraries Bison Catalog will generate more results:
Commercial art -- Periodicals
Graphic arts -- Periodicals

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Government Documents

ADA Standards for Accessible Design. U.S. Department of Justice.

Copyright Law of the United States. U.S. Copyright Office.

For more resources pertaining to Copyright and Fair Use please refer to the UB Libraries Copyright resource page:

For more government documents related to the topic of graphic art and design, a search in databases listed on the UB Libraries Government Documents resource page will generate more results:

For subject headings relevant to the topic, please refer to the listed subject headings above.

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Internet Sources

Home: AIGA. American Institute for Graphic Arts.
Where design professionals exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

Communication Arts Network. Coyne & Blanchard, Inc.
An extension of Communication Arts, the leading trade journal for visual communications. Content divided into three distinct sites: commarts.com, designinteract.com which focuses on multimedia and technology and; creativehotlist.com, which is a dedicated career site for creative professionals.

About.com: Graphic Design. About, Inc.
A huge reference site of graphic design articles, tips, tutorials, and other resources.

Graphics.com: The Shared Resource for Creative Design. Jupitermedia Corporation.
A reference site for news of all kinds in the graphics space, as well as a thriving community of those creating and using graphics.

D.I.Y. Design It Yourself. Lupton, Ellen, ed. Maryland Institute College of Art.
A supplement to the book D.IY. Design It Yourself. A good starting point for everyone, including the non-designers, to start designing something.

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AIGA (American Institute for Graphic Arts).

164 Fifth Avenue
New York, NY 10010
Phone: (212) 807-1990
Fax: (212) 807-1799
Contact AIGA

A listing of AIGA publications can be found at the following page:

AIGA also hosted the Voice: AIGA Journal of Design which is a free online publication:

ATypI (Association Typographique Internationale).

ATypI Secretariat / Executive Director
Barbara Jarzyna
Global Meeting Services
10914 Glenda Ct.
San Diego, CA 92126
Phone: (858) 689-4844
Fax: (858) 689-4944

ATypI publishes occasional members' newsletter. Some of the past newsletters are available to download for free in PDF format. A listing of all ATypI publications can be found at the following page:

SPD (The Society of Publication Designers).

17 East 47th Street
6th Floor
New York, NY 10017
Phone: (212) 223-3332
F ax: (212) 223-5880

Some SPD publications are available for free for members. A listing of all SPD publications can be found at the following page:

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