Chapter 2 Videos

This is the link to the Gillette1 advertisement. It’s the commercial that opens with “logos.”

This is the link to the Gillette2 advertisement. It’s the one that opens with “ethos” and “pathos.”

This link points to the Kennedy speech that the chapter used to illustrate “pathos.”

Chapter 3 Videos

Volkswagen “The Force”

Boag’s “Pure Waters”

The Guardian “Three Little Pigs”

Chapter 4 Videos

In the discussion of “storyboarding,” the chapter references a YouTube video from Mary Carroll Moore.