Dr Vishwanath's Bio

Arun Vishwanath, Ph.D., MBA     


Dr. Vishwanath studies the "people problem" of cyber security.

His research focuses on improving individual, organizational, and national resilience to cyber attacks by focusing on the weakest links in cyber security--all of us Internet users.

His particular interest is in understanding why organizational insiders willingly exfiltrate sensitive organizational data; why people become unintentional insiders by falling prey to social engineering attacks that come-in through email and social media; and on ways we can harness this understanding to secure cyber space. He also examines how various groups--criminal syndicates, terrorist networks, hacktivists--utilize cyber space to commit crime, spread mis-information, recruit operatives, and radicalize others.  

Dr. Vishwanath has consulted for major corporations and governments on issues ranging from cyber security to consumer protection. He was formerly the Research Director (1998-2014) at Goldhaber Research Associates (GRA), and currently serves as the President of Avant Research Group (ARG)--a strategic market research consulting firm. Through the firm, Dr. Vishwanath has worked with regional and international research clients spanning education, health care, finance, marketing, public relations, market research, sports, media, and real estate development on issues concerning consumer deception and consumer confusion. He has also worked on Lanham Act surveys and tested the likelihood of confusion/deception for both defense and plaintiff cases as well as evaluated and critiqued opposing trademark surveys and experts.

Dr. Vishwanath is presently an associate professor at the State University of New York (SUNY) at Buffalo. His academic experience includes a visiting assistant professorship in the Department of Telecommunications at Indiana University, Bloomington, and serving as the Director of Graduate Studies at SUNY Buffalo's Department of Communication.

Dr. Vishwanath's research on improving cyber resilience against online social engineering has been funded by the National Science Foundation. He has written and published over two-dozen articles on technology users and cyber security issues and his research has been presented to principals at national security and law enforcement agencies around the world. His research has also been featured on CNN, USA Today, and hundreds of other national and international news outlets. 

An overview of his research on online deception and cybersecurity can be found in some of his recent writings on how cyber breaches occur [CNN (8)]; the threats to our critical infrastrcuture from cyber attacks [CNN (1)]; the threat from data exfiltration through attacks like the Sony Pictures attack [CNN (2)]; the problems with encryption in the FBI vs. Apple's iPhone encryption debate  [CNN (3)]; the rising tide of ransomware attacks [CNN (4)]; why cyber attacks keep coming and are likely to do so in the near future [CNN (5)]; how mobile app designs contribute to such attacks [CNN (6)]; why we need a cyber wall and how we can build it [CNN (7)]; how people's habits are responsible for many cyber attacks [The Conversation]; and how we must change people's habits and build better cyber hygiene [World Economic Forum]