Dr Vishwanath's Bio

Arun Vishwanath, Ph.D., MBA     
 
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Dr. Arun Vishwanath Dr. Arun Vishwanath is an expert in the field of consumer behavior, specifically in the diffusion and acceptance of information technology. He holds a Doctor of Philosophy Degree in Communication (Technology) and Market Research from the State University of New York at Buffalo, a Master in Business Administration with a specialization in Marketing and Market Research, and a Bachelor of Commerce in Economics and Financial Accounting from the University of Bombay. He is presently an Associate Professor and the Director of Graduate Studies in the Department of Communication and an Adj. Associate Professor at the Department of Management Science and Systems, School of Business,  State University of New York at Buffalo.

 Dr. Vishwanath is actively involved in research on the diffusion and acceptance of technology. His research focuses on the factors which predict the adoption of technology within various domains. These domains or systems include hospitals and health care, consumer adoption of electronic innovations, and organizational acceptance of technology. His contributions include statistical models that predict adoptive behavior and innovator personality, methods to accurately measure the factors predicting technology acceptance, and scales for measuring innovativeness and related behavior.  

 Dr. Vishwanath has worked and consulted with corporations on issues ranging from marketing strategy, to consumer confusion, trademark infringements, and technology diffusion. He was formerly the Research Director at Goldhaber Research Associates (GRA), and currently serves as their Research Consultant.

 During the past few years, Dr Vishwanath has worked with regional and national research clients spanning a number of industries including education, health care, financial institutions, government, marketing, public relations, market research, sports, media, and real estate development. In addition, he has gained valuable insight and experience in working on trademark lawsuits and surveys for GRA's legal clients. He has lent his expertise on the development of trademark surveys for both defense and plaintiff cases, and has evaluated and critiqued opposing trademark surveys and experts.

 Dr. Vishwanath's prior academic experience includes working as a Visiting Assistant Professor in the Department of Telecommunications at Indiana University, Bloomington. He has authored numerous publications for leading journals, and has presented several papers in communication, research, and marketing conferences. His research has been featured in Bloomberg Business Week, Consumer Reports, and over a 100 other leading newspapers and websites.

 He is a member of the International Communication Association, the Association for Education in Mass Communication and Journalism, the American Marketing Association, and Brainstorm (formerly Professional Communicators of Western New York), and also served as the Vice President of the Buffalo Ad Council.